Steven+Paul+Jobs

** Introduction: **
====“We don't stand a chance of advertising with features and comparisons. The only chance we have of communicating is with feeling.” -Steve Jobs (O'Brien). This quote was once said by the soul of Apple. Steve jobs was respected by many for his creativity and imagination. His creation of technology such as the Mac, iPhone, iTunes, and many more, changed society by ensuring customers that his device would be suitable for anyones personal needs. Jobs was said to had changed the world because of this. ====

**Personal Background: **
 Steve Jobs was born on February 24, 1955 in San Fransisco (Certo). He was adopted in the same year and raised by well-meaning parents in California (Moritz). Jobs' family did not have a lot of money and could not afford many things. He believed in “Zen Buddhism." Steve was a strong believer of this religion. As Jobs grew up, he did not have much interest in education and even dropped out of college one time. Later on, Steve and his friend worked in a basement finding ways to create newer technology (O'Brien).

 In 1990, Steve Jobs found love. He met Laurene Powell in a classroom at Stanford University where he was lecturing and she was enrolled in the class. The couple later had 4 kids whose names are Lisa Brennan Jobs, Erin Siena Jobs, Reed Jobs, and Eve Jobs (Sorenson). Jobs was very adventurous and often liked to travel and experience new things. He had a creative mind and was said to be gifted with a brain like his. Jobs liked doing things his way and he did not care about what others would say, because of this, Apple became more famous (Surowieki).

 Steve Jobs enjoyed making things that would make others happy. Steve was once fired by Apple because he was told that his ideas were not original. After a few years, Jobs mentioned that “...it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again.” This showed us that Steve Jobs didn't give up and he was okay with the fact that he had to leave the company. Jobs returned to Apple after two years of being fired. Sadly, Steve Jobs died on October 5, 2011 in Palo Alto because of pancreatic cancer (Certo).

**Personality Traits: **
====Steve Jobs was a man of charisma. He was an inspiration to those who wanted to believe that a different kind of businessman could master the capitalist system (Certo). Jobs was not the kind of person to just give up. When he was kicked out of Apple rudely, he still tried to get back in. Jobs' critics say he can be willful, obdurate, irascible, temperamental, and stubborn. Some would say he had always possessed the soul of a questioning poet (Moritz). ====

====Steve Jobs was legendary for advancing technology to a whole new level. He was very thoughtful and caring to all his customers. Jobs was gifted for a talent like his. Steve Jobs' defining quality was perfectionism (Surowiecki). He always thought of others before himself. Even though he was an inspiration, Jobs would also be arrogant at times. “Steve was among the greatest of American innovators-brave enough to think differently bold enough to believe he could change the world, and talented to do it.” -President Barack Obama (Sorenson). This quote has a lot of meaning to Steve Jobs' accomplishment and shows that if you try your hardest, then you can do it. Steve Jobs achieved as far as he did because of his hard work. ====

** Obstacles: **
====Steve Jobs went through many hardships, but those are what made him want to strive towards his goals even more. Jobs struggled a lot in the beginning. He used to collect empty bottles off the street to make money. At one time, Steve jobs dropped out of college in 1973 and spent 18 months sleeping on a friends' floor and experimenting with LSD (Sorenson). ====

[[image:03.jpg align="right" caption="This is how Steve Job (right) looked on his lowest point of his career in April 1993." link="@http://allaboutstevejobs.com/bio/longbio/longbio_07.php"]]
====Jobs didn't have much money and was desperate for a paycheck. Later on, Steve found a job at Apple. However, Apple's board later fired Jobs in favor of Jon Sculley, who was once the vice president of Pepsi-Cola, he was a man who was a creature of convention (Moritz). After Jobs was kicked out of Apple, he went to a company called NeXT. He also wanted to make the iPods and iTunes work only with Macs, but that would have cut the company off from the majority of computer users Steve had many rivals and competed with many companies. For example, iPhone users would choose the Kindle app rather than the iBooks app that Jobs created. Although, Jobs could not afford to mimic others (Surowiecki). ====

====Brett Robinson, a book writer, questioned Jobs' expertise. He wondered how long Apple can retain the mystical hold on Steves' followers. Jobs had to find a way to make his product efficient and some of the iconography Apple borrowed was less than subtle (O'Brien). If Jobs never had gone through all these obstacles, then his products would not have been as famous as it is now. ====

** Historical Significance: **
====Steve Jobs was known for his redeeming feature on Apple. Steve created things that no one has done before. He took advantage of risks and became a huge benefit to the world now. Apple was thought to be the most smartest company in the world at one point (Appleyard). Jobs accomplished many things that contributed to the modern lifestyle today. Apple has captured the biggest share of laptop users at United state colleges. People would even consider Apple computers over p.c's (Certo). ====

====Jobs, more than anyone, has turned modern electronics into objects of desire. Apple has sold more than 700 million iPods, 10 billion iTunes, 200 million iPhones, and more than 60 million computers. Not only that, but he also financed and helped shape Pixar (Moritz). Apple changes people's lives. If it weren't for Steve Jobs, some of the technology we know now, would not have possibly existed. Apple stores were like shrines. Many all over the world worshiped Jobs' doings. Apple and Jobs were able to sell the nation that their products provided a kind of spiritual experience (O'Brien). ==== ========

====Not only did Jobs build one of the world's most successful companies, but he elevated technology and gave people a first glimpse of its potential. In 1977, sales went from U.S $2 million to U.S $600 million in 1981. iTunes now makes U.S $1.5 billion every three months. It sold everything from music and TV shows to video games and magazine issues (Sorenson). Steve Jobs was a significant business man. Apple changed the world of computing in the eighties. Jobs inspired many with his work and creativity. In 2002, Apple launched a window compatible iPod. Soon after, iPods were being sold everywhere. Jobs made sure that every piece of the screws in a laptop case were right, even the ones people could not see. This perfectionism was a major reason to Jobs' success. In fact, he took more than three years to develop the Macintosh (Surowiecki). ====

** References: **
====Appleyard, Bryan. "Is Apple Dying?" //New Statesman.// 22 Nov. 2014: 26. //elibrary//. Web. 30 Sept. 2014. **SE #2** ====

==== Certo, Peter. "An Alternative Eulogy for Steve Jobs." //Foreign Policy in Focus.// 10 Oct. 2014. //elibrary.// Web. 18 Sep. 2014. **SE #1** ====

====<span style="background-color: #f1f5f4; color: #0e0e0e; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px;">Moritz, Michael. "Steve Jobs founded Apple not once but twice." //The Telegraph.// 27 Aug. 2011. <span style="color: #0e0e0e; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px;">//The Telegraph.// <span style="background-color: #f1f5f4; color: #0e0e0e; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px;">Web. 2 Nov. 2014. **SE #4** ====

====O'brien, Chris. "How Steve Jobs and Apple turned technology into a religion." //Technology//. 01 Sept. 2013. //Los Angeles Times.// Web. 02 Dec. 2014. **SE #6**====

====<span style="background-color: #f1f5f4; color: #0e0e0e; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px;">Sorensen, Chris., Friscolanti, Michael., Kirby, Jason., "Thinking different." //<span style="color: #0e0e0e; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px; vertical-align: baseline;">Maclean's //<span style="background-color: #f1f5f4; color: #0e0e0e; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px;">//.// 24 Oct. 2011: 32. //<span style="color: #0e0e0e; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px; vertical-align: baseline;">eLibrary //<span style="background-color: #f1f5f4; color: #0e0e0e; font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px;">. Web. 14 Oct. 2014. **SE #3** ====

====Surowiecki, James. "How Steve Jobs Changed." //The Financial Page.// 17 October 2011. //The New// //Yorker//. Web. 18 Nov. 2014. **SE #****5**====